What started as a punny nickname for Da'Shan, transformed into a media writing legacy and a new brand building slowly but surely. 

The MTV News Archives

Launched on August 1, 1981, MTV quickly took TV by storm for airing music videos and programming of the hottest rock legends in the making. The network quickly developed into the central hub of mainstream pop culture, eventually branching off into a media entity that covered the behind the scenes news of mainstream Pop Culture's greatest hits.