Who do you regard as some of the most important figures in our culture, and why? Well while you think of the answer, here's some of mine: 


How Diddy and Bad Boy infiltrated and conquered pop culture in the 2000s

With a stronghold on hitmaking, sleek branding, reality TV and evolving, Diddy solidified his crossover appeal, catering to a wide audience, and kept his label thriving in a new millennium.
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