What started as a punny nickname for Da'Shan, transformed into a media writing legacy and a new brand building slowly but surely. 

Welcome

Da’Shan Smith is a music and Pop Culture journalist with the attitude of a pop star and the audacity of an industry disruptor. 

Medium

Contextualizing The Devolution (And Evolution) of Urban

An article series exploring the evolution and devolution of a term that's caused much trouble in the mainstream world of music rather than its original Black intentions.
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